On 20-23 September, at the invitation of a client, IMR's Malaysia branch and AZIM Company jointly participated in the Malaysia Automotive Technology Exhibition (MATEC). As leaders in the industry, the collaboration of these two shining stars created a spectacular display. In the meticulously arranged exhibition area, the products and solutions of IMR and AZIM complemented each other, capturing the attention of numerous visitors at every booth.

At the event, we primarily showcased automotive interior components to customers. It is well known that with the development of the automotive industry, especially in the field of new energy vehicles, consumers have increasingly high demands for both functionality and aesthetics. To meet these needs, we are continuously exploring technologies such as IMR, IME, and INS, which are widely applied in the automotive sector. By integrating features like embedded lighting, touch sensing, heating systems, and haptic feedback into automotive interiors, we not only achieve rich and colorful visual effects but also offer an intelligent and interactive user experience.

Smart surfaces represent an innovative decorative technology in automotive manufacturing, offering high design flexibility and cost efficiency. Through product displays and professional consultations, IMR attracted significant attention from automotive industry professionals.A notable highlight was the visit of Malaysian Deputy Prime Minister Dato' Seri Ahmad Zahid Hamidi to our booth during the exhibition. He expressed great interest in our advanced Smart surfaces technology. This not only marked a high level of recognition for our products and technology but also further solidified IMR’s position in the Southeast Asian automotive industry.

Dato' Seri Ahmad Zahid Hamidi, the Deputy Prime Minister of Malaysia, at the IMR booth

By taking part in this expo, IMR was able to strengthen its relationships with current clients and create a strong basis for future business growth in Malaysia and other Southeast Asian regions. We think that additional chances for cooperation will arise in the future due to the smart surface decoration technology's great innovative capabilities in the automotive sector, which will propel the regional automotive industry's further expansion and advancement.