Recently, EVM ASIA 2024, an influential event in the field of electric and hybrid vehicles, mobility, manufacturing technology and automotive parts and components, was successfully concluded at the MITEC Exhibition and Convention Centre in Kuala Lumpur, Malaysia. In this exhibition, IMR (Malaysia) branch brought a series of automotive interior and exterior products and solutions to the scene, demonstrating our technical strength and innovations in the field of smart surface decoration, empowering smart cars.

Malaysia is the third largest economy in Southeast Asia and one of the ‘Four Asian Tigers’, with a favourable domestic economic development trend. In recent years, under the wave of automotive electrification, the Malaysian government is also actively promoting the development of the domestic electric vehicle industry, and has introduced a number of policies and measures for the development of new energy vehicles. In this context, Malaysia's electric vehicle market has shown a good momentum of development. The new energy vehicle industry has achieved exponential growth and the market is developing strongly.

At the exhibition, IMR (Malaysia) staff carried out technical exchanges and discussions with customers, and profoundly introduced the advantages and trends of intelligent surface decoration technology for every visiting customer. The display of these technologies and solutions not only reflected Alma's leading position in the field of intelligent surface decoration technology, but also coincided with the global trend of the ‘dual-carbon’ goal. The display of these technologies and solutions not only reflects Alma's technological leadership in the field of smart surface decoration, but also coincides with the global trend of ‘dual-carbon’ goal, which injects new impetus and opportunities for the global green manufacturing industry.

The trip to EVM ASIA 2024 is another important step in IMR's globalisation, and also builds an efficient business exchange platform for the new energy automotive industry, showcasing our latest achievements in the automotive interior and exterior industry. In the future, we will continue our efforts to contribute to the development of the automotive industry.